Facebook, in the midst of a high-stakes negotiation over its future, has just dramatically upped the ante. How? The social network is quietly starting to promote its long-rumored ad-targeting system -- under a clever costume. Facebook has disguised the system as a simple upgrade to Flyers, its much-derided system for selling cheap ads on a self-service basis. This new system shares little with Flyers except its name, however -- and poses an obvious threat to Google.

Like Google's AdWords, Facebook's Flyers Pro charges per click. Unlike Facebook's old Flyers, which only let advertisers target small groups like students and alumni of a particular college, Flyers Pro lets advertisers target by city, gender, age, relationship status, employer, educational level, political views, and -- are you listening, Google? -- keywords. Facebook, of course, has the data, freely given by its users to target to those characteristics.
Article continues at Valleywag

Blogged with Flock

Newer Post Older Post Home