Om Malik's description of a truly dynamic ISP is great reading.
Now, why aren't there more ISPs taking on the Free.fr model?
Illiad is the brainchild of 40-year-old Xavier Niel, a self-made billionaire (a rarity in the Old World). Its flagship service, Free.fr. (it also owns One.Tel and Kertel, a calling-card operation) isn’t the biggest broadband service provider in France – that honor goes to incumbent France Telecom, which has over six million of the country’s 14 million broadband subscribers — but it has taken the French telecom market by the scruff and given it a vigorous shake.
How? By offering a flat-rate, high-speed Internet connection for 30 euros ($43) a month. That gives Free.fr’s three million subscribers a connection speed of roughly 28 megabits per second over DSL, free IPTV (and a free set-top box), a free Wi-Fi hub, and unlimited voice calls to some 70 countries.