Mobile streaming video startup Qik has landed a significant distribution deal in the UK.
Vodafone UK customers will now be able to record and share videos from their mobile phone via Qik by texting ‘Qik’ to 97886 (free) to receive a link to the relevant app for their handset (standard data charges apply). Vodafone is the number two mobile network in the UK, behind O2 and ahead of Orange.
Once loaded, videos generated on Qik can be posted to YouTube, Facebook and Twitter and users will be able to send video messages privately via SMS and email, or upload videos to blogging platforms like Wordpress, Tumblr and Blogger.
It remains to be seen how many customers will actually take up Qik however. However, live streaming video from a mobile has yet to take off here and it may well a deal like this to kick off mainstream take-up.
Qik is currently on the iPhone, BlackBerry and Nokia handsets, among others.
Rival European startup Bambuser recently signed a deal with Finnish broadcaster YLE.